1. (Value) Strategic Positioning. Marketing and Value Communication:
Discover the complexity behind software pricing and the key strategies to ensure effective pricing. From considering development costs to assessing user-perceived value, we explore every step of the process. Dive into the importance of marketing strategies, sensitivity analysis and pilot testing, highlighting the need for continuous adaptability in a changing marketplace. This comprehensive analysis provides you with a holistic view to successfully navigate the challenging terrain of pricing in the software world.
1. How to use Google Trends to improve your SME’s marketing strategy?
Discover how to boost your SMB marketing strategy with Google’s powerful free tool, Google Trends. From identifying relevant keywords to strategically planning content and posts, explore how this tool can be your ally for success in the dynamic digital world. Optimize your visibility, adapt your publishing calendar and create relevant content, all guided by valuable trends identified through Google Trends. Tame the tides of the market with this comprehensive guide on how to make the most of Google Trends for your SMB!
English 
Español